CONTENT STRATEGY + THOUGHT LEADERSHIP
Research-driven content built for credibility and reach.
I work with companies and organizations to turn expertise, research, data and real-world insight into content and thought leadership for relevant audiences.
WHAT I DO
Strategy. Research. Editorial.
My work spans content strategy, original research, editorial development and strategic distribution, tailored to each organization’s expertise and the audiences it needs to reach.
Strategy
Research
Development
Distribution
SELECTED WORK
Research and content across business, technology and industry.
How Construction Firms Are Putting AI Agents to Work
Contractors including KD Construction, Bernards and Haskell are using AI agents for RFIs, inspections and submittal review. Drawing on case studies from Procore, the article examines how contractors are applying AI to everyday construction workflows.
How Commercial Real Estate Investors Are Using AI
Drawing on a 2026 Dealpath survey of 103 institutional CRE investors, the article examines where AI is improving the investment process and where it adds friction, including the growing “verification tax” deal teams face.
How Family Offices Are Outsourcing More of Their Portfolios
Drawing on J.P. Morgan Private Bank’s 2026 survey of 333 single-family offices representing more than $500 billion in wealth, the article examines why family offices are turning to external investment firms for manager access, portfolio expertise and private-market deal flow.
WAYS TO WORK TOGETHER
01
Ongoing Strategy + Creation
For companies that need ongoing content strategy, research and creation around their expertise, customers and market.
02
Research + Content Partnerships
For companies with research, data, customer stories or industry expertise worth putting into the market.
ABOUT
Tony O. Lawson is an editorial strategist with more than 20 years of experience across strategic communications and editorial.
His work spans content strategy, original research, editorial development and strategic partnerships.
Through SBLK Ventures, he works with companies and organizations to develop research-driven content around their expertise, customers and markets.